Data Insights — What Buyer Intent Data Really Tells You
In the data economy of 2025, knowing who your customer is isn’t enough. You need to know what they’re doing right now.
That’s the power of buyer intent data — and the insights it delivers are changing the game for marketers, eCommerce brands, and agencies alike.
At CJ Tech Labs, we process over 60 billion digital behaviors every week, and what we’re seeing paints a clear picture:
🔍 Insight #1: High-Intent Buyers Act Within 48 Hours
Once a user begins actively comparing products, their likelihood to purchase spikes — but only for a short window.
⏳ 74% of high-intent actions we track result in a conversion within 2 days.
📌 Translation: If you’re not identifying and activating these signals fast, you’re leaving sales on the table.
🔍 Insight #2: Intent Beats Interest
Our internal testing shows that intent-based segments outperform traditional interest-based targeting by:
- 2.4x CTR
- 1.8x Conversion Rate
- 38% Lower CPA
Interest is curiosity. Intent is action. And the data backs it up.
🔍 Insight #3: Retargeting Works Better with Identity
When we apply SuperPixel identity resolution to anonymous traffic, clients report an average:
- 60%+ match rate
- 3x increase in retargeting ROI
- Up to 50% lift in email open rates when follow-up is personalized
Most brands are retargeting ghosts. Our clients retarget real people.
🔍 Insight #4: AI + Intent is the Future of Sales
Combining buyer intent signals with AI voice and SMS outreach drives dramatic results.
For one client:
📈 37% increase in demo bookings within 30 days
📞 AI follow-ups converted at 2.3x the rate of email-only nurture flows
🔮 Bottom Line
Buyer intent data isn’t just another marketing tool — it’s the source of truth for who’s in-market, when they’re ready, and how to reach them before anyone else does.
If you’re not using it, your competitors will.
If you are — you’re already winning.
📍 Want insights like this working for your business?
Book a strategy call and let’s activate your data advantage.