📊 Market Forecast: The Buyer Intent Data Boom (2025–2027)
Why the future of digital marketing belongs to brands that predict, not guess.
The next wave of digital growth won’t be driven by viral content or flashy ads — it will be driven by precision targeting, powered by buyer intent data.
As ad platforms evolve, privacy laws tighten, and audiences become harder to track, one thing is becoming crystal clear:
The brands that win are the ones that know who’s ready to buy — before anyone else does.
📈 Global Market Outlook
According to industry projections, the buyer intent data market is expected to exceed $10 billion by 2027, growing at a CAGR of over 27% between 2024 and 2027.
What’s fueling this explosive growth?
- 📉 The collapse of third-party cookies
- 📱 Increasing data restrictions on platforms like Meta and Google
- 🧠 The rise of AI tools that require better input signals
- 📊 Brands demanding actionable data to drive performance
Buyer intent data has gone from a “nice to have” to the new foundation of profitable marketing.
🔥 5 Trends Driving the Buyer Intent Surge
1. Lookalike Audiences Are Losing Power
As ad platforms reduce tracking granularity, intent data provides audiences based on behavior, not vague interest buckets.
2. AI Tools Need Better Data to Perform
Chatbots, email automations, and SMS funnels are only as good as the signals they receive. Buyer intent gives your AI the right people to talk to — at the right moment.
3. First-Party Data = Survival
In a post-cookie world, owning your data is no longer optional. Buyer intent helps you identify and enrich your own audience with real-time intelligence.
4. Cross-Channel Outreach Is the New Standard
Voice, SMS, email, ads — modern marketing happens everywhere. Intent data + identity resolution (like our SuperPixel) makes omnichannel execution seamless.
5. Performance Marketing Demands Predictability
CPMs are rising. ROAS is dropping. Buyer intent helps you cut waste and only target prospects who are actively moving through a purchase journey.
🧠 Why CJ Tech Labs Is Built for This Shift
CJ Tech Labs gives you access to:
- 🔎 60+ billion behavior signals per week
- 🧬 SuperPixel identity resolution to turn anonymous traffic into real leads
- 🤖 AI voice + SMS tools that act the moment intent spikes
- 📊 Audience segments synced in real-time with your ad platforms and CRM
In short: we help you see the buyers before your competitors do — and close them faster.
🔮 Final Prediction
By 2027, over 75% of growth-stage brands will rely on buyer intent data as a core marketing strategy. Those who don’t?
They’ll fall behind, stuck guessing while others are predicting.
If you want to stay relevant, scalable, and future-proof — this is the signal you can’t afford to ignore.